Every case study is built from verified campaign data — ad spend, clicks, leads, conversions, and business outcomes. Not projections. Not industry averages. Named clients, real results.
Launched a prefab aluminum balcony manufacturer's digital presence from scratch. In 5 months: 5,674 strategic views, 53 commercial estimate requests, 7.31% Google Ads CTR, and 6 active multi-family clients in negotiation.
Whether it's an AI healthcare product competing against Microsoft, or a marine service shop running for 10 years — the growth system works the same way.
Onpoint had zero brand recognition and needed to compete against Nuance (Microsoft) and Amazon Healthscribe for the same search terms. In 90 days, IRIS captured 9% of the Google Ads auction — displacing both Microsoft's and Amazon's position — while generating 30 demo requests, 6 qualified opportunities, 16 inbound calls, and 2 three-year health system contracts. Series C funding followed.
Dana Bodnar came to Internal Profits in 2012 with a great shop and zero Google presence. Ten years later: 1.51M ad impressions, 1,840 booked jobs, $14.62 average cost per booked job, and a business transformed from boat repair into Mercury motor dealership, pro-shop, and full marine retail — plus the building they operate from, purchased in year four. AI ad copy in 2023 drove a 736% phone lead surge in 2 months.
Water damage restoration is one of the most competitive Google Ads markets in Arizona. Over 14 months across 20 campaigns in Maricopa County, Internal Profits generated 318 booked jobs on $27,300 of managed spend — $85.85 per booked job — with the Glendale campaign hitting $7.04 cost per job at 15.62% CTR.
Three very different businesses. Three very different markets. The same underlying approach: find where customers search, show up first, track every result.
Every engagement starts with a free strategy session where we audit your digital presence live — rankings, competitor gaps, and a clear Growth Map. Zero commitment.
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