From Zero Market Share to
Outranking Microsoft & Amazon
in 90 Days
How Internal Profits launched IRIS — Onpoint Healthcare's AI Virtual Clinical Assistant™ — from complete invisibility to 9% Google market share, 30 qualified leads, 16 inbound calls, and 3 signed enterprise partnerships in a single 90-day campaign. Series C funding followed.
(100 → 1,200/mo)
captured from zero
in 90 days
consultations
signed
Competing Against Microsoft and Amazon With Zero Brand Recognition
Onpoint Healthcare Partners developed IRIS — an AI Virtual Clinical Assistant™ designed to eliminate physician documentation burden through ambient scribing technology. The product was genuinely innovative. The problem: they were entering a market already occupied by Nuance (owned by Microsoft), Amazon Healthscribe, and Augmedix — all household names with deep marketing budgets and established relationships with health systems.
Onpoint had zero Google presence, zero brand recognition among physicians and healthcare administrators, and a hard timeline driven by Series C funding requirements. They needed measurable traction — qualified demo requests, inbound calls, and enterprise partnerships — within 90 days.
- Zero organic search presence — completely invisible to physicians searching for AI documentation tools
- Competing directly against a Microsoft subsidiary and Amazon for identical search terms
- Target audience (physicians, CMOs, healthcare administrators) requires high-trust, credibility-first messaging — cold outreach alone doesn't work
- Series C funding timeline created hard pressure — results needed to be measurable, not projected
- Needed qualified demo requests, not just traffic — a physician who clicks and leaves is worthless
- Market dominated by Augmedix (40% share), Nuance/Microsoft, and Amazon — no obvious gap to exploit
Authority First. Traffic Second. Conversions Third.
In a high-trust healthcare market, the traditional approach of running ads and hoping for clicks doesn't work. Physicians don't trust vendors they haven't heard of. The strategy was built around a single insight: establish Onpoint as a credible voice in the AI scribing conversation before asking anyone to book a demo.
Internal Profits deployed a four-phase approach across SEO, PR, media outreach, and paid search — each phase building on the last to create a compounding authority effect that eventually displaced the established competitors in search rankings.
30 Leads. 16 Calls. 3 Enterprise Partnerships.
The traffic growth was only meaningful because it converted. Physicians and healthcare administrators who found IRIS through organic search and PR-driven awareness translated directly into qualified pipeline activity — demo requests, inbound consultations, and ultimately signed enterprise agreements.
The competitive displacement data tells the most powerful part of the story. Onpoint didn't just gain visibility — they took it directly from the most established players in the market.
| Competitor | Before Campaign | After 90 Days | Status |
|---|---|---|---|
| Augmedix (market leader) | −28.25 pts | ||
| Nuance (Microsoft) | Lost top rankings | ||
| Amazon Healthscribe | Lost top rankings | ||
| IRIS — Onpoint ★ | +9% from zero |
Turning Leads Into a Self-Running Pipeline
Beyond the 90-day campaign, Internal Profits built a full CRM and lead nurture infrastructure so Onpoint's pipeline could run autonomously — critical in a market where healthcare sales cycles can span 6–18 months.
- Full CRM build — automated follow-up sequences for demo requestors who didn't immediately convert
- Quarterly newsletter automation — keeping physicians and health system administrators engaged with IRIS updates, clinical research, and product news
- Automated scheduling — web form submissions routed directly to calendar booking, eliminating manual intake
- Lead generation now runs autonomously — reducing cost-per-acquisition while maintaining consistent pipeline engagement
"Working with Internal Profits was a game-changer for us. Their expertise in SEO and PR catapulted our new AI healthcare tool into the spotlight, and the results speak for themselves."
The Numbers That Funded a Series C
All metrics from verified campaign data, Google Analytics, and Onpoint's internal pipeline records. Jun–Sep 2023.
Launching Something Nobody's Heard of Yet?
Onpoint had zero brand recognition and 90 days to prove traction. We built the authority, the traffic, and the pipeline from scratch — against Microsoft and Amazon. Book a strategy session and let's map out what that looks like for your product.