Built on Integrity.
Powered by Data.
Driven by Purpose.
Internal Profits is a Fractional CMO and growth systems firm that helps industrial, construction, and trade businesses go from invisible to inbound — with every lead tracked and every result proven.
You Get the Owner.
Not a Junior Account Manager.
I'm Patrick Menzel — Founder, CEO, and the person who will actually answer your calls, build your strategy, and show up every month with real data. Not a rotating team of junior specialists. Not a project manager reading from a report. Me.
I started Internal Profits in 2016 with a simple belief: small and mid-sized businesses deserve the same quality of marketing strategy that enterprise companies get — without the agency markup, the unnecessary complexity, or the disappearing account rep.
After a decade of working with fabricators, contractors, restoration companies, marine businesses, and healthcare SaaS brands, I've seen one pattern repeat itself: the best operators in any market are consistently losing leads to competitors who simply show up better on Google. That's the problem I exist to solve.
Growth Systems, Not Task Lists
Most agencies sell deliverables — blogs, keywords, ad campaigns. I build growth infrastructure. That means wiring your entire lead pipeline so every call is tracked to its source, every form fill is attributed to a campaign, and you can see your true cost-per-lead at any moment.
I operate as a Fractional CMO — embedded in your business at a fraction of the cost of a full-time hire, accountable for the same results. When you work with me, you get a senior-level marketing strategist who treats your revenue target like it's my own.
A Decade of Results
We Believe Business Is a
Vehicle for Impact
Marketing isn't just our craft — it's the engine that funds a larger mission. Every client we grow contributes to something beyond the bottom line.
Giving Back Is
Built Into the Model
Internal Profits dedicates 10% of profits to community impact in two cities: Phoenix's Sunnyslope neighborhood and Bogotá, Colombia. This isn't a marketing initiative — it's a conviction that's been central to how I run this business since day one.
In Phoenix, we support our homeless neighbors through food distributions, clothing, and direct community care. In Colombia, we partner with Baptist churches and missionaries to support outreach, discipleship, and gospel distribution — a commitment that continues to grow each year.
Patrick's faith as a devoted follower of Jesus Christ shapes how he leads, how he works with clients, and how he invests the company's resources. Every client engagement is rooted in honesty, integrity, and a genuine desire to see the people we work with thrive.
What Happens When
the System Works
Let's Build Your
Growth Map Together
Book a free, zero-commitment strategy session. We'll audit your digital presence live, show you exactly where you're losing leads, and hand you a clear roadmap — whether you hire us or not.