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Marketing for Service & Trade Businesses | Internal Profits
Who We Serve

We Only Work Where
The System Works.

Internal Profits doesn't take every client. We built our growth system specifically for service and trade businesses whose customers search Google when they need help. If that's you — the system works every time.

🎯
One question that decides everything: When your ideal customer needs what you sell, do they Google it first? If yes — you're exactly who we built this for.
The "Hungry Grower" Checklist
✓
Customers search on Google
✓
Each lead worth $1K+
✓
Owner still driving growth
✓
Weak or outdated website
✓
Running on referrals today
✓
Not running strong ads
4–6 checks = Perfect fit →
Industries We Serve

Six Verticals.
One Proven System.

Different industries, same underlying truth — customers search Google before they call. We make sure they find you first, track every call it generates, and automate the follow-up.

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Tier 1 — Fastest to Close
Local High-Ticket Service Trades
Urgent demand, Google-first buyers, $2K–$20K+ jobs. Owners who know their marketing is behind and are ready to fix it.
HVAC Plumbing Roofing Electrical Solar
Why it works Customers search "emergency HVAC near me" at 2am. First result gets the call. We make you that result — and track every call it generates.
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High Urgency · 24/7 Demand
Water & Fire Restoration
Emergency services where speed and visibility win jobs. Customers search in crisis — you need to be the first result, every time.
Water Damage Fire Restoration Mold Remediation Flood Cleanup
Client result Water Fighters — 318 conversions across 20 campaigns in Arizona. $107 avg CPL, $7.04 in Glendale at 15.62% CTR.
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Tier 2 — Larger Deals
Commercial & Industrial Contractors
Bigger deal sizes, consistent pipeline needs. Longer sales cycles but high-value relationships once closed.
General Contractors Design-Build Fabrication Commercial Roofing
Client result Viking Aluminum — zero to $220 CPL, 53 commercial leads, 7.31% Google Ads CTR, 6 active pipeline clients in 8 months.
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Long-Term · Repeat Business
Marine & Specialty Services
Repeat customers, seasonal demand, high lifetime value. Businesses where one great client relationship lasts a decade.
Marine Services Boat Sales Specialty Retail Outdoor Recreation
Client result Bodnar Boat Works — 10-year partnership, 1.51M impressions, $14.62 CPL, +736% phone leads. They purchased their building.
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Tier 3 — High LTV
Niche Healthcare (Cash-Pay Only)
High-margin practices where Google inbound directly converts to revenue. Patients search before they call — we make sure they find you.
Med Spas Weight Loss HRT / TRT Clinics Dental Implants Urgent Care
Client result Onpoint Healthcare — 0% to 9% Google market share in 90 days. Outranked Microsoft and Amazon. Series C funded.
⚙️
Tier 4 — Underrated Opportunity
Specialty Industrial Services
Still word-of-mouth driven, near-zero digital presence, repeat business model. Low keyword competition — sneaky strong ROI.
Industrial Cleaning Paving / Asphalt Facility Maintenance Equipment Repair
The edge These owners have never been approached with a real digital strategy. Low competition for keywords, high urgency for growth. Easy wins.
Real Client Results

Same System.
Different Industries.

Four very different businesses. Four very different markets. One underlying approach — find where customers search, show up first, track every result.

Commercial Fabrication · Minnesota
Viking Aluminum
Prefab Balcony & Railing Manufacturer
53
Commercial leads
$220
Cost per lead
+737%
Organic growth
"Launched from zero digital presence to 53 commercial leads and 6 active pipeline clients in 8 months — all tracked to source."
Read Full Case Study →
Water Damage Restoration · Arizona
Water Fighters
Emergency Water Damage · Maricopa County
318
Total conversions
$107
Avg cost per lead
$7.04
Best CPL
"318 conversions across 20 campaigns in 14 months. Glendale campaign hit $7.04 CPL at 15.62% CTR — one of the most competitive markets in Arizona."
Read Full Case Study →
Marine Services · Wisconsin
Bodnar Boat Works
Marine Services & Sales · 10-Year Partnership
1.51M
Impressions
$14.62
Avg CPL
+736%
Phone leads
"10 years of partnership. Scaled from marine services into Mercury motor sales, pro shop, bass boats, and pontoons. They purchased their building."
Read Full Case Study →
AI Healthcare SaaS · National
Onpoint Healthcare Partners
AI Healthcare Technology · Series C
12×
Traffic growth
9%
Market share
90
Days to results
"Went from 0% to 9% Google market share in 90 days — outranking Nuance (Microsoft) and Amazon. Series C funded shortly after."
Read Full Case Study →
Honest About Who We Turn Down

We Say No More
Than We Say Yes.

Our system only works when customers search Google before they buy. If that's not how your customers find you, we're not the right fit — and we'll tell you that upfront rather than take your money.

Manufacturing plants & B2B suppliers
Engineering or technical consulting firms
Wholesale or distribution businesses
Businesses where referrals are the only path
Companies not ready to track results
Businesses looking for a "set it and forget it" agency
Show Me Where I'm Losing Leads — Free Session →
✓ You ARE a fit if:
Your customers Google your service before they call
Each job or client is worth $1,000 or more
You're the owner and you're driving growth
Your website hasn't been updated in 2+ years
You're still running mostly on referrals
You want to see the data — every call, every source
You're in a service or trade business in the USA
You're ready to commit to a 6–12 month growth system
Ready to Find Out?

30 Minutes to Know If
We're the Right Fit.

Free strategy session — we audit your digital presence live on the call. You leave with a Growth Map showing exactly where you're losing leads. No commitment, no pitch.

Book Free Strategy Session → (480) 559-9399