Not ready to hire a full-time CMO? Get senior marketing leadership, strategic oversight, and vendor management — without the six-figure headcount.
Done for you.
Execution & delivery.
Done with you.
Strategy & leadership.
Most businesses are choosing between an expensive hire or a vendor who executes without thinking. There's a better option.
| Option | Typical Cost | Best Fit |
|---|---|---|
| Marketing Director Full-time employee |
$140K–$220K/yr + benefits & equity |
One dedicated leader — if you can afford the salary and have the work to fill it |
| Marketing Agency Campaign-focused vendor |
Varies Usually execution only |
Tactical campaign execution — no strategic ownership of your growth |
| Internal Profits Fractional CMO Executive leadership partner |
Starts at $5,000/mo | Executive leadership + the flexibility to add execution only when you need it |
Scale your executive marketing support as your business grows. Every tier delivers strategic oversight, not just tactical execution.
Most people don't know what a CMO actually does inside a business. Here's what your executive marketing week looks like.
Your Fractional CMO functions as a senior member of your leadership team — in the room where decisions get made, not just sending reports after the fact.
Need help implementing the strategy your Fractional CMO creates? Add any Internal Profits Growth Service — seamlessly layered into your roadmap.
Strategy + Execution = Full Partnership. Start with Fractional CMO leadership and layer in execution only when — and if — you need it. No bloated bundles. Just what serves your growth.
Fractional CMO engagements work best when a business has momentum but needs strategic leadership to scale it intelligently.
Internal Profits offers four distinct service lines. Fractional CMO is its own pillar — executive leadership that complements, not competes with, execution services.
| CMO Essential | CMO Executive ⭐ | CMO Enterprise | |
|---|---|---|---|
| Monthly Investment | $5,000 | $7,500 | $10,000+ |
| Executive Hours | 20 hrs | 30 hrs | 40+ hrs |
| Weekly Meetings | ✓ | ✓ | ✓ |
| Vendor Management | ✓ | ✓ | ✓ |
| KPI Dashboards | ✓ | ✓ | ✓ |
| Board Presentations | — | ✓ | ✓ |
| Team Leadership | — | ✓ | ✓ |
| Marketing Hiring Assistance | — | ✓ | ✓ |
| Marketing Dept. Buildout | — | — | ✓ |
CMO Essential · CMO Executive · CMO Enterprise · All tiers include +$3,500 Strategic Executive Onboarding · Execution add-ons available at any tier
Book a no-pressure 30-minute strategy call. We'll map out where your marketing is today and what leadership would unlock next.
