A 10-Year Partnership That Turned
One Keyword Into a Full Marine Business
How Internal Profits helped Bodnar Boat Works grow from a single "boat repair near me" campaign into a multi-revenue-stream marine operation — surviving Covid, expanding into sales and retail, and ultimately purchasing their own building.
over 10 years
generated
(all campaigns)
2012 – 2021
client relationship
A Great Shop With Zero Digital Presence
When Dana Bodnar first came to Internal Profits in 2012, Bodnar Boat Works was a trusted local marine service shop running entirely on referrals and repeat customers. The craft was excellent. The Google presence was zero.
In a market where boat owners search "boat repair near me" or "engine repower" the moment they have a problem, being invisible online meant handing jobs to competitors who simply showed up first in search. Dana needed a way to get found — fast — without a big ad budget.
- No Google presence, no ads, no website traffic — relying entirely on word-of-mouth
- Seasonal demand spikes meant missed revenue during peak search windows
- Competitors with basic Google Ads presence were capturing calls that should have been Bodnar's
- Limited budget required maximum precision — no wasted spend
Building a Business, Not Just Running Ads
What started as a targeted Google Ads campaign for boat repair evolved over ten years into a full growth partnership — adapting to new services, surviving a global pandemic, and ultimately fueling the business's expansion into marine retail and sales.
The data below is drawn from verified Google Ads account records — 10 years of campaign history across 7 distinct campaigns, all managed by Internal Profits.
| Campaign | Ad Spend | Clicks | Conversions | Role |
|---|---|---|---|---|
| Engine Repower | $6,228 | 1,627 | 564 | Top performer · 19–22% CTR |
| General Services | $3,780 | 646 | 158 | Bread & butter · boat repair |
| Fiberglass Work | $2,974 | 716 | 248 | High-margin specialty service |
| Covid-19 | $1,872 | 932 | 102 | Pandemic adaptation campaign |
| Mercury Repower / Motors | Included above | 2,661 | 215 | Retail sales + repower |
| Boat Rescue / Specialty | Included above | — | — | Niche seasonal targeting |
| Jobs / Recruitment | Minimal | — | — | Hiring support campaign |
The highest CTR keywords from the 10-year campaign history show exactly who was searching — and why precision targeting worked. These aren't vanity impressions; they're people who needed service right now.
What Happens When You Add AI to a Proven Campaign
In early 2023, Internal Profits deployed AI-assisted ad copywriting across Bodnar's active campaigns. The results against the lifetime monthly averages were dramatic — proving that even a mature, well-optimized campaign has room to break through with the right creative approach.
Beyond Clicks — A Business Transformed
The numbers tell one story. The business outcomes tell another. Over 10 years, consistent inbound lead flow didn't just fill the service calendar — it gave Dana Bodnar the confidence and revenue stability to make major business investments.
- Purchased the operating building — within 4 years of starting the marketing partnership
- Expanded into Mercury motor sales — adding retail revenue alongside service income
- Launched a pro-shop — accessories and parts retail becoming a new income stream
- Added bass boat and pontoon sales — transforming from a repair shop into a full marine operation
- Survived and adapted through Covid — dedicated campaign maintained pipeline during the industry's hardest period
- 9 consecutive years of digital dominance — outlasting competitors who came and went
"I have used Internal Profits for 10 years. From our investment, we went beyond Google search for engine repair. We scaled into Mercury motor sales, added a pro-shop, sold bass boats and pontoons. We even purchased the building we operated out of after 4 years. Thank you, Patrick!"
The Proof Is in the Decade of Data
All metrics drawn from verified Google Ads account history. 10 years. 7 campaigns. One business that kept growing.
Want a Partner Who's Still Here in Year 9?
The Bodnar story didn't happen in 90 days. It happened because the strategy kept improving, the campaigns kept adapting, and the relationship kept deepening. Book a strategy session and let's start building yours.