One document. Every section. Service model philosophy, two-division architecture, complete pricing catalog, brand ICP, platform ownership, onboarding, operational cadence, qualification process, revenue model, and rules of engagement — finalized for company SOPs and board deployment.
The Fractional CMO promise: We provide the strategy, brand, data, sales, and communication infrastructure that a $3M+ company would hire a full CMO to build — at a fraction of the cost. Every dollar tracked. Every lead sourced. Every month reported. All packages monthly · 6-month min · 12-month recommended · Autopay.
Delivery commitment: If we don't deliver the agreed content on time, we credit that deliverable. No debates, no exceptions. You hired us for outcomes — we hold ourselves to that standard in writing on every contract.
Premium Brand Bundles (AMPM-style packages): Separate from brand packages — these are fully built, turnkey brand portfolios including premium keyword domain + vanity toll-free number + logo + Facebook Business Page. Priced $20,000–$65,000 per bundle. All transactions processed through Escrow.com under Arizona / Maricopa County law. Inquire for current available inventory.
| Service | Notes | Investment |
|---|---|---|
| Brand Strategy Workshop | 1-day · NDA required · PDF + debrief | $1,500 |
| Business Naming | Domain + trademark screening included | $750 |
| Logo Design | 3 concepts · 2 revision rounds · SVG delivery | $2,500 |
| Brand Identity Package | Full system — logo suite, palette, typography, guidelines | $5,000 |
| Color Palette & Typography | Included with Brand Identity Package | Included |
| Brand Guidelines | Standalone PDF document | $1,500 |
| Messaging & Positioning | ICP-aligned brand voice and differentiation | $2,500 |
| Copywriting | Web, ads, email, collateral | $250/hr |
| Business Card Design | Print-ready files included | $350 |
| Marketing Collateral | Brochures, one-sheets, flyers | $500+ |
| Social Media Branding Kit | Profile, cover, post templates | $750 |
| Brand Portfolio (AMPM-style) | Domain + vanity number + logo + FB page · via Escrow | $5,000–$65,000 |
| Domain Strategy & Acquisition | Research, screening, acquisition consulting | $500+ |
| Vanity Phone Number Consulting | Toll-free selection + acquisition strategy | $500 |
| Facebook Cover Graphics | Branded design · sized for all platforms | $350 |
| LinkedIn Branding | Profile + banner + featured section | $500 |
| Google Business Profile Branding | Photos, description, category optimization | $750 |
| Service | Notes | Starting Price |
|---|---|---|
| Landing Page | Conversion-focused · Elementor Pro · AI-assisted copy | $3,000 |
| Starter Website | Up to 5 pages · WordPress · mobile-optimized | $5,000 |
| Professional Website | Up to 10 pages · full SEO stack · conversion elements | $7,500 |
| Enterprise Website | Custom scope · multi-location · advanced integrations | $15,000+ |
| eCommerce Website | WooCommerce · product catalog · payment gateway | $12,500+ |
| Website Copywriting | SEO-optimized · AI-assisted + human reviewed | $250/page |
| Service Pages | On-page SEO · geo + service targeting · CTA integration | $1,000/page |
| Location Pages | Geo-targeted · schema markup · GBP alignment | $1,000/page |
| Conversion Landing Pages | PPC-ready · A/B tested · CallRail integration | $1,500 |
| ADA Improvements | Accessibility audit + remediation | $500+ |
| Speed Optimization | Core Web Vitals · CDN · caching · image compression | $1,000 |
| Website Maintenance | Updates, backups, security monitoring | $250/mo |
| Service | Notes | Starting Price |
|---|---|---|
| Keyword Research | 3-bucket: SEO, PPC, blog · 30 keywords + competitor gap | $500 |
| SEO Audit | Technical + on-page + backlink + competitive analysis | $1,000 |
| Technical SEO | Site structure, crawl errors, schema, Core Web Vitals | $2,500 |
| On-Page SEO | Meta, headers, internal linking, image alt | $250/page |
| Service Page Optimization | Full on-page overhaul for existing service pages | $1,000 |
| Google Business Profile Optimization | Categories, services, photos, Q&A, posts setup | $750 |
| Local SEO Setup | Citations, NAP consistency, local schema | $1,500 |
| Citation Building | 50+ directory submissions · NAP consistency | $750 |
| Monthly SEO | Blogs, pages, GBP posts, reporting, strategy call | $2,500+/mo |
| SEO Blog Articles | ADK agent → QuillBot → Yoast → publish · 1,000–2,000 words | $1,000–$1,500 |
| Backlink Campaigns | Authority outreach · guest posts · digital PR | $1,000+/mo |
| Reporting Dashboard | Included with all retainers | Included |
| Service | Notes | Starting Price |
|---|---|---|
| Google Ads Setup | Campaign structure · ad copy · A/B · conversion tracking | $1,000 |
| Google Ads Management | Bid optimization · negative keywords · monthly report | $1,000/mo |
| Conversion Tracking | GA4 + GTM + Enhanced Conversions + call tracking | $750 |
| Call Tracking Setup | CallRail DNI · AI scoring · keyword attribution | $500 |
| Landing Page Optimization | CRO for existing PPC landing pages | $1,000 |
| Google Analytics 4 Setup | Events, goals, enhanced measurement, Search Console link | $500 |
| Google Tag Manager Setup | Container build · all tags · triggers · variables | $500 |
| Service | Notes | Starting Price |
|---|---|---|
| CRM Integration | Form-to-CRM pipeline · lead source tagging | $1,500–$2,500 |
| CRM Setup | Full build · HubSpot or client CRM · team training | $2,500 |
| Pipeline Automation | Stage triggers · notifications · follow-up sequences | $1,500 |
| Email Automation | Welcome + nurture + follow-up sequences | $1,500+ |
| SMS Automation | Text sequences · CRM-triggered · Relay.app | $1,000 |
| Missed Call Text-Back | AI responds in <90 seconds · every missed call | $750 |
| AI Call Scoring | CallRail integration · transcripts · lead grade + summary | $750 |
| AI Chatbot | Website chat · qualification + booking flow | $2,500 |
| AI Voice Receptionist | Inbound call handling · qualification · appointment booking | $3,500 |
| Lead Routing Automation | Source-based routing · rep assignment · CRM update | $1,500 |
| Proposal Automation | Form data → branded PDF proposal auto-generated | $1,500 |
| Review Automation | Post-job trigger · 5★ → Google, 1–3★ → private form | $750 |
| Appointment Automation | Calendly + CRM + confirmation + reminder sequences | $1,500 |
| AI Workflow Consulting | 1-on-1 strategy · automation architecture · Relay.app | $250/hr |
| Service | Notes | Starting Price |
|---|---|---|
| Newsletter | Strategy · copy · design · distribution · reporting | $1,500/mo |
| Social Distribution | 7 channels · Zoho Social · existing content only | $500–$750 |
| Social Media Management | Strategy · creation · scheduling · reporting | $1,500+/mo |
| Press Release | Writing + distribution to wire services | $750 |
| Video SEO | YouTube title, description, tags, thumbnail optimization | $750 |
| YouTube Optimization | Channel setup · playlists · SEO · analytics | $750 |
| Email Campaign | Single campaign · copy, design, list, send, reporting | $500 |
| Content Strategy | 6-month content roadmap tied to keyword targets | $2,500 |
| Service | Notes | Starting Price |
|---|---|---|
| Fractional CMO | Full-scope — included in Growth Engine + Market Leader packages | $5,000/mo |
| Executive Marketing Consulting | 1-on-1 with Patrick · strategy, audits, system design | $250/hr |
| Quarterly Marketing Roadmap | 90-day strategy · priorities, KPIs, budget allocation | $2,500 |
| Sales Process Consulting | Pipeline, scripts, follow-up, CRM alignment | $2,500 |
| Marketing Technology Consulting | Stack audit · integration planning · tool selection | $2,500 |
| Growth Map Session | 45-min call · live Google audit · Growth Map PDF · 2 follow-up videos · same-day delivery | Complimentary |
The ownership rule: Internal Profits will never create a Google Ads account in our name for a client. We will never hold an account hostage. We manage via MCC access only. Clients keep their data, history, and quality scores if they leave. Lead with this — it's our strongest trust differentiator with prospects who've been burned by other agencies.
Onboarding labor (Growth Accelerator): ~30 hours in month 1 — keyword research, site setup, tracking configuration, ads launch, GBP, CallRail, automations, and kickoff call. Front-loaded by design so months 2–6 are lean recurring work. Months 1–3 build the foundation. Month 4+ is where compounding growth becomes visible.
Real monthly labor per client (Growth Accelerator): 8–12 hours — ads optimization, 4 GBP posts, call log review, performance report, and strategy call. Blogs and nurture are automated. CRM and review harvest run themselves. This is why the model scales to 10+ clients without adding headcount.
