Internal Profits LLC — Growth Investment Guide

Internal Profits LLC  ·  Branding & Marketing Growth Guide  ·  Service Lines

Branding & Growth Investment Guide
2026-2027

Priced by business outcome and deliverable — not by hours or AI vs. human. Two divisions: Branding (foundation) and Growth (recurring).

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Branding Division — One-Time Strategic Brand Development

Brand strategy, naming, positioning, logo design, and complete brand identity systems. These are standalone engagements that set the foundation everything else is built on. Many Branding clients become long-term Growth clients.

Brand & Strategy

Brand + ICP Assessment

$1,500 flat · one-time

One-Day Engagement · Interviews + Research + Reporting

Stakeholder interview (owner + up to 2 team) — 60–90 min ICP definition — demographics, firmographics, pain points Audience segmentation — primary, secondary, exclude Brand audit — voice, identity, positioning vs. competitors Market data — search volume, CPC, competitor signals ICP pain points mapped to SEO + PPC keyword targets Full written PDF report + recommendations 30-min debrief call with Patrick

Best first step before any brand or growth investment. Delivered within 5 business days. NDA required.

Brand Availability Research

$250 /hour

Included in Every Research Engagement

Domain availability check Premium domain sourcing Vanity phone number research Trademark screening (basic) Competitor review Naming recommendations

Premium domains and vanity phone numbers can be purchased by third parties at any time. Availability cannot be guaranteed until the asset has been secured. Internal Profits recommends purchasing desirable domains and vanity numbers immediately after presenting the report and is not responsible for assets acquired by others during or after the research process.

Logo & Identity

Logo Concepts

$1500 flat

Included

2 concepts 5 revision rounds AI-assisted vector concepts Final files in standard formats

Entry point. Ready to upgrade to full Brand Identity Package at any time.

Brand Identity Package

$15,000 starting at

Complete Brand System

Domain + Vanity Number Color palette + usage rules Logo suite + Typography system Brand guidelines document Social profile handle/assets Domain & vanity recommendations Slogan recommendations Cover images (all platforms) Brand kit Final vector files

Everything in the Internal Profits branding portfolio. Launch-ready from day one.

Keyword Strategy

Keyword Strategy Blueprint

$500 per service area or sales category

Available Standalone or Bundled with Brand Identity as a Launch-Ready SEO Foundation

Google Keyword Planner Seasonal + trending opportunities Keyword Surfer analysis Suggested hashtags Competitive research Priority recommendations Search intent analysis Implementation roadmap 3 keyword buckets: SEO / Ads / Blog Deliverable: documented keyword strategy

A documented keyword strategy that informs SEO, paid search, and content creation across every channel.

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Growth Division — Recurring Marketing & Revenue Services

Ongoing SEO, Google Ads, AI automation, content marketing, and reporting — designed to compound results over time. Growth clients get priority access, dedicated reporting, and continuous optimization.

SEO & Content

SEO Authority Blog

AI-Assisted

$1,000

Human-Written

$1,500

Included with Every Post

Keyword research (1 primary keyword) Search intent analysis 1,000–2,000+ words Plagiarism screening Fact verification Editorial review Up to 3 revisions Internal linking External authority citations SEO page title + meta description Heading hierarchy (H1–H3) ALT text optimization Brand fonts & colors Hero + supporting images WordPress implementation URL optimization + indexing request
Additional AI blog: +$150

SEO Landing Page

AI-Assisted

$1,500

Human Copy

$2,000

Included

Keyword research Competitive analysis New or existing page Conversion copy CTA optimization Meta title + meta description URL optimization Internal linking ALT tags + image optimization AI image generation (if applicable) Schema (when appropriate) WordPress implementation Indexing request Three revisions

One of the highest-ROI services — directly generates inbound leads and revenue.

Content Distribution

$500 per campaign

Strategic Distribution — Not a Social Media Agency

Facebook Channel-specific formatting Instagram Hashtag strategy LinkedIn Optimized captions X (Twitter) Image creation and resizing Google Business Profile Link strategy Pinterest Comment placement Threads (or agreed channel) Zoho Social scheduling

Not Included

Original content creation Community management Daily posting

Paid Search

Google Ads Campaign Launch

$1,500 per campaign

Includes $500 Keyword Strategy Blueprint

Strategy session Keyword Strategy Blueprint ($500 value) Campaign architecture Ad groups Responsive search ads Extensions Conversion tracking GA4 integration Tag Manager setup UTM parameters QA testing Launch review

Client always owns the Google Ads account. Ad spend billed directly to client.

Newsletter Management

$1,500 /month

Included Monthly

Newsletter strategy Copywriting Design Distribution Performance reporting

Consistent, branded communication that keeps your list warm and drives repeat business.

Email Automation

Email Automation Setup

$1,500 starting at

Included

Strategy session Audience segmentation Templates Automation workflows Trigger logic Branding QA + testing

One-time setup. Runs automatically after launch. Pairs with newsletter management for a complete email system.

AI Lead Automation

$800 /month · starting at

What Gets Automated

Speed-to-lead text (60 sec) Lost lead reactivation Estimate follow-up sequences Appointment reminders AI call scoring + transcription CRM pipeline automation Review request automation Monthly workflow audit

Built on CallRail + Relay.app + CRM integrations. Recovers 20–30% of lost estimates automatically.

How It Works Together

Brand first. Then growth. Then compound.

Most agencies sell tactics. We build a system. The Branding Division sets the foundation — identity, assets, positioning. The Growth Division runs the engine on top of it. A visitor immediately understands they can either build a premium brand or grow an existing one. Most clients ultimately do both.

Branding Division — One-Time Foundation

Build the brand people remember

Every great growth campaign is built on a brand people recognize and trust. Without this foundation, ad spend is wasted and SEO doesn't convert.

  • Brand + ICP Assessment
  • Brand Availability Research
  • Logo Concepts
  • Brand Identity Package
  • Keyword Strategy Blueprint
Growth Division — Recurring Engine

Run the system that compounds

Once the brand is built, growth services run on top of it — driving traffic, capturing leads, converting estimates, and measuring every dollar.

  • SEO Authority Blog
  • SEO Landing Page
  • Content Distribution
  • Google Ads Campaign Launch
  • Email Automation Setup
  • Newsletter Management
  • AI Lead Automation

The Internal Profits Model

Brand + Growth = A business that compounds.

Clients who invest in both divisions see faster results, lower cost-per-lead, higher close rates, and a business that grows without the owner doing everything manually. This is what we build — not marketing tasks. A compounding business infrastructure.