Overview
Family-owned and admired, Bodnar Boat Works has a longstanding commitment to customer satisfaction. In tune with the digital age, they trusted Internal Profits SEO & PR Company with a common objective: to amplify their online visibility by leveraging cutting-edge SEO strategies, PPC advertising, and innovative AI writing tools.
Mission
Their distinct objectives were:
- Direct search results on Google locally and continue penetrating the market.
- Escalate SEO rankings for key phrases and words related to boat repair, services, insurance, and fiberglass/gel-coat work.
- Optimize PPC & Google Ads’ performance to increase click-through rates and conversions.
- Utilize AI writing tools for swift, effective content creation and SEO optimization.
SEO & PPC Approach
Internal Profits crafted a custom strategy to boost Bodnar Boat Works’ website content and Google visibility, concentrating on strategic ad placement, targeting service-related high-volume Google keywords, and employing AI writing tools for SEO-optimized content.
Over the course of more than a decade, Bodnar Boat Works’ steadfast commitment to strategic digital marketing has reaped extraordinary outcomes.
PPC Metrics & Data
- Impressions: An impressive total of 300K impressions, showcasing vast reach and robust brand visibility.
- Clicks: 6.79K clicks, a clear reflection of engaging and effective advertising.
- Phone Call Leads: A remarkable tally of 980 phone call leads, signifying high customer engagement and potential sales.
- Cost per Click (CPC): The average CPC was a minimal $3.05, indicative of precise and targeted advertising.
- Click Through Rate (CTR): Total of 2.26% over 6 campaigns.
- Cost per Conversion: The average cost per conversion was just $16.99, representing a high return on each customer engagement.
- PPC Ad Spend: A total of $20.7K was spent on ads throughout this period.
Bodnar Boats vs. Competition
2023 Performance
Results from AI PPC Writing in Feb-March 2023
- Clicks: 254, which is a 146% increase compared to the average monthly clicks compared to 10 year average (6.79K clicks over 132 months = 51.43 x 2 months).
- Phone Call Leads: 62, which is a 736% increase compared to the average monthly calls of 7.42 (980 calls/132 months)
- Cost Per Click (CPC) $5.59, which is an increase of 83.6% compared to lifetime at $3.05.
- Click-Through-Rate: 4.98% and is an increase of 120.35% compared to lifetime at 2.26%.
- Cost Per Conversion: A 28% drop in the cost per conversion, from $24.50 in February to $17.53 in March, indicating smart budget utilization.
- Conversions: An 84% increase in conversions, from 25 in February to 46 in March.
- Ad Spend: A total of $1.42K was spent on ads throughout this period, which was a 353.38% increase in spending compared to the average lifetime monthly spend of $156.81/month vs. $710/month.
Bodnar Boats vs. Competition
ROI a Glance
Compared to Bodnar Boat Works’ standard charge of $159 per hour, the investment in ad spending and SEO services is truly remarkable, yielding an exceptional ROI. In fact, just a single 12-hour job per month covers the cost of our services, making the rest essentially free. And that’s not even considering the potential benefits from referrals, repeat business, and the overall lifetime value of a client’s revenue generated.
Bonus
- Ability to “add extra Impactful SEO services” al la carte because we can fit more into billable hours of service! We can now offer a quick blog or youtube video that is SEO optimized in the same 16-hour service package.
*What revenue can another SEO-integrated 1st page Google result do for your business growth every day, week, or month?
Conclusion
Bodnar Boat Works’ successful journey serves as a compelling testament to the power of a strategic SEO, PR, PPC, and AI-driven content creation strategy. This success story transcends industry boundaries and provides meaningful insights for businesses across most trades. We also specialize in AI companies, and launches, educational institutions, healthcare providers, specialties, and self-employed physicians.
Is your business looking for a similar uplift in digital presence and profitability? Don’t wait! Schedule a free proposal with us online today and let’s collaborate to shape your success story.
