Why Advertise Locally?
SEO and cost-effective local business strategies are crucial for both initial and long-term business success.
When done right, keyword optimization and SEO can dominate Google search results within 90-120 days, driving significant organic traffic to your website at minimal cost.
Initially, social media advertising should focus on identifying the most cost-effective platforms for acquiring high-quality leads. This is essential for businesses in their early stages to determine which platforms yield the best return on investment.
While testing and advertising, it’s crucial to build a strong online reputation by encouraging customer reviews and identifying the services most in demand. By implementing these local business marketing strategies, you can scale your business, reduce costs, and enhance your brand reputation.
Service Process
The following chart is a summary of each local marketing technique and we dive into each category in detail below.
Website SEO Optimization
Social Media
PPC & Ad Testing
Scaling & Reviews
Press & Media
Our Local Marketing Services
Local Search Engine Optimization (SEO)
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We start by ensuring that the client’s website is fully indexed by major search engines, which involves submitting an XML sitemap to platforms like Google Search Console. Our expertise lies in optimizing Google keywords across website business pages, incorporating relevant images, videos, and descriptions. By focusing on these essential factors, we help you achieve top rankings in search results, attracting highly targeted customers to your business.
Social Media Marketing
Your customers use social media, and you need to be there – interacting with them – to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience. We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.
- Facebook, Instagram, Twitter, LinkedIn, Pinterest, TicTok, & Snapchat
- Context & Keywords
- Digital Video
- Youtube
- Sponsored Apps
- Call to Actions
- Blogs
Local PPC
Local Pay-per-Click is the fastest way to attract ready-to-buy prospects to your local business and convert them in to recurring customers.
Local PPC ads are only shown to people who are searching within a very limited geographical area, mostly within 50 miles radios of your shop or office. You only get high-targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive and gives positive results. This is also a crucial aspect once a SEO website is completed to drive traffic for long-term Google ranking.
Ad Testing, Tracking, & Improvement
Internal Profits is a master at scaling organizations and driving continuous improvement. Their expertise in ad testing enables them to identify the best platforms and create advertisements that resonate with target audiences—all while maintaining a cost-effective approach to drive leads and sales. The foundation of Internal Profits is built on delivering fast and effective ads that generate sales, ensuring that businesses achieve their growth objectives.
Press & Media
Press and Media Engagement is essential for enhancing brand visibility and credibility, crucial for scaling organizations and generating funding for long-term success. Internal Profits leverages strategic media outreach, including press releases, media pitching, and securing publications and interviews, to connect businesses with their target audiences. By crafting compelling narratives and utilizing various media channels, they ensure that clients gain the attention they deserve, fostering trust and driving engagement that supports sustained growth.
