Fractional CMO for Service Businesses
Turn Google Into
Booked Jobs
Every Call Tracked.
Every lead tracked. Every call attributed. Every marketing dollar accountable.
10+
Years building
growth systems
growth systems
12×
Organic growth
<90 sec
AI lead response
$14.62
Cost per conversion,
10-year PPC average
10-year PPC average
Your Growth Engine — Live
Local SEO Rankings
Google Maps + organic results
Call Attribution Tracking
Every call traced to its source
AI Lead Workflows
Automated follow-up & nurture
Google Ads Management
You control spend, we optimize
Google Visibility — Your Market Right Now
Competitor A
847 calls/mo
Competitor B
519 calls/mo
Competitor C
312 calls/mo
Your Business
4 calls/mo
Live SEO audit data · Your competitors are getting your calls right now
The Problem
You're the Best-Kept Secret in Your Market
Google Thinks You Don't Exist
If your site has 0 keywords and 4 visits a month, every search for your service sends that job to a competitor — right now, while you're reading this.
No Tracking = No Accountability
Running ads or SEO without call tracking is like leaving the shop door open and not knowing who walked in. You can't improve what you can't measure.
Referrals Won't Scale You Past Your Ceiling
Word-of-mouth got you here. To grow beyond it, you need a system generating inbound leads while you're running the job.
Who We Serve
One Question Decides Everything
We don't target industries. We target a buying behavior: companies whose customers Google them when they need them. If that's you, the system works.
🎯 The "Hungry Grower" Checklist
✓
Customers search on Google✓
Each lead worth $1K+✓
Owner still driving growth✓
Weak or outdated website✓
Running on referrals today✓
Not running strong ads4–6 checks = Perfect fit →
1
Tier 1 — Entry Point
Local High-Ticket Service Trades
Urgent demand, Google-first buyers, $2K–$20K+ jobs. Owners who are hungry and know their marketing is behind.
HVACPlumbingRoofing
ElectricalWater RestorationSolar
Why they win: Customers search "emergency HVAC near me" at 2am. First result gets the call. We make you that result — and track every call it generates.
2
Tier 2 — Larger deals
Commercial & Industrial Contractors
Bigger deal sizes, consistent pipeline needs. Longer sales cycles but high-value relationships once closed.
General ContractorsDesign-Build
FabricationCommercial RoofingMechanical
Approach: SEO + LinkedIn outreach hybrid. Longer nurture sequence. We use our case studies (Viking Aluminum, Onpoint) to establish authority before the pitch.
3
Tier 3 — High LTV
Niche Healthcare (Cash-Pay Only)
High-margin, patient-acquisition-driven practices where Google inbound directly converts to revenue.
Med SpasWeight Loss Clinics
HRT / TRT ClinicsDental ImplantsUrgent Care
Proof point: We helped Onpoint Healthcare go from 0% to 9% Google market share in 90 days — outranking Nuance (Microsoft) and Amazon. Healthcare credibility is built.
4
Tier 4 — Underrated opportunity
Specialty Industrial Services
Still word-of-mouth driven, near-zero digital presence, repeat business model. Sneaky strong ROI.
Industrial CleaningPaving / Asphalt
Facility MaintenanceEquipment RepairCommercial Landscaping
The edge: These owners have never been approached with a real digital strategy. Low competition for their keywords, high urgency for growth. Easy wins.
Growth Systems
Stop Buying Services.
Buy an Outcome.
Three systems built for service and trade businesses. Every package includes Google Ads, call tracking, AI automation, and attribution reporting — not a list of tasks.
Accelerator
Growth Machine
Best for: Contractors · Fabrication · Specialty Industrial
Revenue: $1M – $3M
Revenue: $1M – $3M
$3,500
/mo
+ $3,500 one-time setup fee
Total month 1: ~$7,000 + ad spend ($1,500–$3,000 rec.)
Full 3-Bucket keyword research — SEO, PPC & blog targets
3 service/location pages + 2 SEO blogs/mo
Google Business Profile — optimized + 4 posts/mo
Google Ads management — you own the account & spend
1 CallRail tracking number · AI call scoring + transcripts
Missed call text-back — AI responds in <90 seconds
3-touch automated lead nurture (email + SMS)
Monthly strategy call + live reporting dashboard
Get Started →
Most Popular
Fractional CMO
CMO-as-a-Service
Best for: Established Service Businesses · Multi-location · Healthcare · SaaS
Revenue: $3M – $10M+
Revenue: $3M – $10M+
$7,500
/mo
+ $6,500 one-time setup fee
Total month 1: ~$14,000 + ad spend ($3,000–$5,000 rec.)
Everything in Growth Machine
4 service/location pages + 3 long-form blogs/mo
Full CRM build — every lead tagged by source (SEO/PPC/Social)
Speed-to-Lead AI — texts + qualifies in <60 seconds
Estimate Follow-Up Loop — AI chases quotes at 24hr, day 3, day 7
AI Review Harvest — 5★ gets Google link, 1–3★ gets private form
Proposal Generator — form data → branded PDF proposal automatically
Bi-weekly strategy calls with Patrick + priority Slack access
Add-on: Social content distribution — $1,000/mo
Add-on: Email marketing — custom quote, month 4+
Book Strategy Session →
Enterprise
Revenue Partner
Best for: Multi-location · Franchises · $10M+ Brands
Revenue: $10M+
Revenue: $10M+
$12,000
+/mo
+ Custom setup fee
Total month 1: $18,000–$25,000+ depending on scope
Everything in CMO-as-a-Service
Multi-city expansion strategy + franchise-ready playbooks
LSA, Display, YouTube & Discovery campaign management
Unlimited ad spend management — no $5K cap
Enterprise CRM integrations (Salesforce, HubSpot, ServiceTitan)
Deep competitor intelligence — quarterly market pivots
Centralized roll-up dashboard across all locations
Custom automation builds for unique workflows
Weekly strategy calls + dedicated account manager
24/7 priority Slack + quarterly executive business reviews
Let's Talk →
All packages include a risk-free strategy session. Book yours today →
The Process
Three Steps to a
Full Lead Pipeline
No mystery reports. No vanity metrics. You see every call, every form fill, every source — from day one.
1
Strategy Session
We audit your digital presence live on the call — rankings, competitor gaps, missed keywords, and your current cost-per-lead.
What you get: A Growth Map showing exactly where you're losing leads and what it takes to capture them. Your data, your market — not a generic slide deck.
2
Systems Build
We wire your lead engine — tracking numbers, SEO foundations, Google Ads structure, and automated follow-up workflows.
Timeline: Setup complete within 7–10 business days. Your dedicated tracking number goes live on day one so attribution starts immediately.
3
Track & Grow
Every call is logged. Every form fill is sourced. Every dollar of ad spend is tied to a result. Monthly strategy calls keep us aligned.
Your dashboard shows: Which keyword drove which call, which ad generated which lead, and your true cost-per-acquisition.
Why Internal Profits
Four Things Only We Can Say
Not "industry experience." Not "data-driven." Specific, provable, and yours — from day one of working together.
You Work Directly With Patrick
No junior account managers. Ever.
Every strategy call, every report, every growth decision comes from Patrick Menzel — the owner. Not a rotating team of freelancers reading from a template. When you call, he picks up.
Every Call Tracked to Its Source
You see your real cost-per-lead. Always.
We deploy call attribution on day one. You'll know exactly which keyword, which ad, and which page drove each inbound call — not just "organic traffic went up."
Named Client Results, Not Averages
51→500 visits. 736% phone leads. Series C funded.
Josh at Absolute Restorations. Dana at Bodnar Boat Works for 10 years. Jim Boswell at Onpoint Healthcare. Real names, real numbers, real businesses — not anonymized case studies.
Built for Service & Trade, Not Everyone
We only work where the system works.
We turn down clients whose customers don't search on Google. No manufacturing plants, no B2B suppliers, no engineering firms. If your phone should be ringing from search — that's exactly who we built this for.
Client Results
Real Numbers. Real Owners.
Real Businesses.
51 → 500 monthly visits in 90 days
"Our company went from 51 visits to 500 visits a month in Milwaukee for our restoration company. These guys are the real deal for SEO websites and strategy. Thanks guys!"
10-year partnership · 4 major expansions
"I have used Internal Profits for 10 years. We went beyond Google search — scaled into Mercury motor sales, pro shop, bass boats and pontoons. We even purchased the building we operated out of after 4 years."
100 → 1,200+ visits · Series C funded in 90 days
"Working with Internal Profits was a game-changer for us. Their expertise in SEO and PR catapulted our new AI healthcare tool into the spotlight — competing against Microsoft and Amazon — and the results speak for themselves."
About Patrick Menzel
You Get the Owner.
Not an Account Manager.
I'm Patrick Menzel — Fractional CMO and Founder of Internal Profits. After a decade of working with fabricators, contractors, restoration companies, marine businesses, and healthcare and AI-driven brands, I've seen one pattern repeat itself: the best operators in any market are consistently losing leads to competitors who simply show up better on Google.
I build the systems that fix that — and I show you the numbers to prove it's working every single month.
15+ years in digital marketing & growth strategy
SEO, Google Ads, AI automation, Fractional CMO
Every call tracked to its source — guaranteed
CallRail attribution built into every engagement
Competed against Microsoft & Amazon — and won
Onpoint Healthcare · 9% Google market share in 90 days
10% of profits to community impact
Phoenix & Bogotá, Colombia — faith-driven giving
Book Your Free Strategy Session
45 Minutes. Live Audit.
You Leave With a Growth Map.
Zero commitment. We pull your real rankings, competitor gaps, and missed keyword opportunities live on the call — whether you hire us or not.
✓ No sales pressure
✓ You reach Patrick directly
✓ Real data from your market
✓ Same-day response
Send a Message Instead
We'll respond within one business day with a custom growth plan outline.
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