Every lead tracked. Every call attributed. Every marketing dollar accountable.
We don't target industries. We target a buying behavior: companies whose customers Google them when they need them. If that's you, the system works.
Three systems built for service and trade businesses. Every package includes Google Ads, call tracking, AI automation, and attribution reporting — not a list of tasks.
A Growth package is a box of work we run. Fractional CMO is the seat that decides what should be in the box. One is the delivery, the other is the decisions, and plenty of companies buy both.
Ads, pages, content, tracking and automation, running every month against a scope you can read. The advice covers what we run.
The plan, the budget, which vendors stay and which go, what to hire, and what your board sees. It does not run your channels. The advice covers the business.
No mystery reports. No vanity metrics. You see every call, every form fill, every source — from day one.
Not "industry experience." Not "data-driven." Specific, provable, and yours — from day one of working together.
I'm Patrick Menzel — Fractional CMO and Founder of Internal Profits. After a decade of working with fabricators, contractors, restoration companies, marine businesses, and healthcare and AI-driven brands, I've seen one pattern repeat itself: the best operators in any market are consistently losing leads to competitors who simply show up better on Google.
I build the systems that fix that — and I show you the numbers to prove it's working every single month.
Zero commitment. We pull your real rankings, competitor gaps, and missed keyword opportunities live on the call — whether you hire us or not.
