Challenge: AI Launch of IRIS Virtual Clinical Assistant™
Onpoint Healthcare Partners, a prominent player in the medical scribe services industry, faced a significant challenge. They were on the verge of launching an innovative AI healthcare tool that had the potential to revolutionize their sector. However, they lacked the brand awareness and market share required to compete effectively in the highly competitive healthcare technology landscape.
Challenges Faced:
Onpoint Healthcare Partners had to overcome challenges such as Google’s online market share, funding, limited brand recognition, fierce competition, and the need to establish credibility and lead generation for their new AI healthcare tool.
Getting in Front of the Target Audience:
The campaign targeted physicians, providers, and healthcare decision-makers interested in improving healthcare documentation through AI technology.
Tools & Key Performance Metrics for ROI:
Metrics included competitor market share, website traffic growth, keyword rankings on the first page of Google, social media engagement, conversion rates for demo requests, and overall sales increase.
The Solutions
2023 Internal Profits PR and SEO Company was engaged to devise and execute a comprehensive marketing campaign with the following objectives:
- Increase Online Visibility: Enhance Onpoint’s online presence and market share through a targeted SEO campaign.
- Generate Brand Awareness: Create a buzz about the new AI healthcare tool through PR releases and social media promotions
- Capture Google “1st Page” Market Share: Compete effectively with major AI medical scribe industry players, including Nuance (a Microsoft company), Amazon Healthscribe, DeepScribe, and Augmedix. All major players in the ambient scribe industry.
The Implementation:
The strategies employed to achieve these objectives included:
SEO Campaign (keywords)
- In-depth Keyword Research
- Website Optimization
- Content Creation
- Link Building
PR Release and Social Media Promotion
- Compelling Press Releases
- Active Social Media Engagement
News, Publicity, & Google Search Results
- Target Media Outreach, Publications, and Industry Leading CEO podcasts
- #1 Google Search Rankings over Major Competitors
Results Achieved:
Start Date: 6/14/23
After 90 Days
Increased Online Visibility
Onpoint’s website transformed from 100 visits a month to an average of 1200+ website visits per month in just three months.
60 Days
90 Days
The client secured a 9% market share on Google, effectively competing with industry giants. The biggest competitor (Augmetix) dropped from 40% market share to 11.75%.
Where the Rubber Meets the Road
Demo Requests & ROI:
In just 90 days, Onpoint generated over 50 calls, and 30+ demos, and is scheduled to close series C funding in a few weeks.
During this time, our proven SEO and PR process, including keyword ads, press releases, podcasts, and publications brought down competition in Google ranking, market share, and national visibility in a matter of months. This heightened interest also led to 3 substantial AI scribe accounts and 3 major partnerships.
A New Sales Pipeline:
The campaign also resulted in the creation of robust CRM and lead funnel systems. This is for quarterly newsletters and to schedule doctors and providers who have filled out a web form and have not yet completed a demo. Lead generation is now automated for Onpoint to keep costs down and engagement up!
Testimonials:
“Working with 2023 Internal Profits PR and SEO Company was a game-changer for us. Their expertise in SEO and PR catapulted our new AI healthcare tool into the spotlight, and the results speak for themselves.” – Jim Boswell, CEO of Onpoint Healthcare Partners.
Future Plans:
With the momentum gained from this campaign, Onpoint Healthcare Partners is now leveraging the success to explore new AI-driven solutions and expand into new markets, solidifying their position as industry leaders after Series C funding in October 2023.