Keyword Domains

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Keyword Domains Tips

* Recommend ONLY buying a “.com”. Do not buy a “.co, .net, .rocks, .info, etc.” The .com era is still here and don’t over spend on “AI”.

* Easily understood; words and meanings should be universal among cultures and translations.

* Align with business core values (Restaurant Example: SpicyChow.com; AmpmLaywer.com).

* The shorter the domain the better (2-7 letters using one word. May include 1-2 letters with an abbreviation starting or following the keyword. (Example: TennisAZ.com).

* 2-3 compound keywords or phrases with a maximum word count of 6-15 characters. (Examples: FindMyHeaven.com; WarriorSide.com)

* Check for competing company domain names around the one you decide on to be sure you can complete on Google for a direct business name search. 

Other Tips

It might be important to buy a few domain names around your chosen business domain.

For example, Google also purchased “Gooogle.com” and “Googel.com” in addition to the “Google.com” domain name. You may be asking why? The answer is because by not registering the domain’s misspellings it will cost Google the potential customer and search. Think about how many times a day a person inputs “www.gooogle.com” or “googel.com” in a hurry. Both domains forward to essentially “Google.com” to promote the next search as if “there was no typo” in the first place. Google feels that spending money on both of these domains is a good investment because they ensure the customer gets to the search bar with ease to conduct business.

 

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