Publication Date: March 11, 2021
Media Publication: Small Business Daily
Expertise: Business Operations & Management
Description: One of the essentials to starting and running a business is customer retention.
If you work in sales or are in charge of business development, chances are you’ve heard the phrase, “It is cheaper to retain a customer than acquire a new one”. Regardless of what industry you work in, it is important to keep your existing customers happy and constantly evolve your business to keep up with the competition. That last thing you want is to lose out on a loyal customer because you didn’t know they were shopping around for other options.
But how can you be sure you are doing everything you can to retain your customer base? We are glad you asked! In fact, we asked the same question to 10 business leaders and they shared their best tips with us.
