What is Email Marketing?
Email marketing is one of the most personalized and effective methods of promoting your business. With the right mix of targeted email lists, you can drive more revenue and foster repeat business. Our team specializes in finding and segmenting the ideal contacts for your campaigns, then creating and sharing engaging content tailored to these audiences.
An email marketing campaign uses this carefully curated list of customers and leads to deliver valuable information directly to their inboxes. Once you’ve gathered a list of current clients and potential leads, we help you seamlessly import them into an email platform like Constant Contact or Mailchimp for ongoing communication. Book a quick appointment to see how email marketing can elevate your business growth.
Once the lists and systems are in place, it’s time to start designing your email campaign. Smart businesses may choose to create a 3-month to 1-year campaign or hire a marketing professional or agency to guide the process.
Client Engagement Campaigns: These are designed to engage current clients by sharing business updates, tips, promotions, blogs, and other relevant information. Staying in contact with customers between sales builds loyalty and keeps your brand top of mind.
Lead Nurturing Campaigns: This second system, often called a “drip campaign,” focuses on maintaining contact with new leads and potential clients. It delivers targeted content over time to nurture relationships and guide leads toward conversion.
What We Do
Responsive Email Design
We will code your email in HTML and CSS, which utilizes media queries to help achieve optimal formatting across all devices of all sizes.
Email Copywriting
Our email copywriting service will enable you to generate bigger profits from the marketing channel with the highest ROI.
Campaign Production & Deployment
We focus on helping you maximize the performance of your business with behaviorally targeted, triggered communications.
Automated Email Marketing
Our marketing automation experts will help you grow your sales and convert more leads, all while saving you time, money, and heartache.
Fully Managed Email Marketing
Our fully managed service includes the creation of 1-6 email campaigns per month, all professionally designed and written for you.
Email List Cleaning
We’ll weed out your old and tired email addresses and make sure your list is squeaky clean and ready to score deliverability points.
How We Do It
1. Create Newsletter
Design engaging email marketing campaigns with simple drag-and-drop tools. Fast and simple!
2. Deliverability Tests
Internal Profits allows you to perform a deliverability test to major email service providers with a single click.
3. A/B Split Test
Send two slightly different emails, see which performs better, and send the better version to the rest of subscribers.
4. Send Your Campaign
Schedule your campaign, or send it immediately. Check delivery in our reports and stats immediately.
5. Track Campaigns
Track everything: opens, clicks, unsubscribe, spam complaints, bounces, link activity, and much more.
Our Email Marketing Features
Create an Email Newsletter
We design engaging email marketing campaigns with simple drag-and-drop tools. The design is guaranteed to look amazing in every inbox and on every device. We provide you with an unprecedented level of comfort and ease when creating and sending email campaigns.
Send Your Campaign and Ensure Delivery
Email campaigns can be sent at your convenience because we store it to a cloud, which means you can access it at anytime and anywhere using your desktop, tablet, or smartphone. You can schedule your campaign or send it immediately. You can also check delivery in our reports and stats on demand. High delivery rates are guaranteed, as we have feedback loops with all major internet service providers.
A/B Split Test
A/B Split Testing helps you better understand subscriber preferences, gain insight into campaign success, and effectively track campaigns over time. Split testing will identify the best practices for your unique audience, it identifies the variables determining your open/conversion rates, and it helps to refine segmentation. Test your subject line from the name, email content, CTA, and sending day/time.
Talk to an Email Marketing Expert
Track Campaigns and Monitor Reports
Tracking your email marketing campaign performance is easier with our complex and detailed email marketing software. You will easily gain insight into how many recipients opened your email, and how many of the emails bounced, and you can view unsubscribe rates. Our tracking software offers a variety of ways to analyze and interpret your campaign performance with various charts of data to help gain insight as to how to improve your campaigns.
