Real Numbers.
Real Businesses.
Zero Vanity Metrics.
Every case study is built from verified campaign data — ad spend, clicks, leads, conversions, and business outcomes. Not projections. Not industry averages. Named clients, real results.
client relationship
Viking Aluminum
vs. Microsoft & Amazon
Bodnar (10 years)
Viking Aluminum —
Zero to a Multi-Million Dollar
Commercial Pipeline
Launched a prefab aluminum balcony manufacturer's digital presence from scratch. In 6 months: 5,674 strategic views, 53 commercial leads, 7.31% Google Ads CTR, and 6 active multi-family clients in negotiation.
from zero
(41 forms + 12 calls)
(avg: 2–3%)
clients
Different Industries. Same Outcome.
Whether it's an AI healthcare product competing against Microsoft, or a marine service shop running for 10 years — the growth system works the same way.
share in 90 days
(100→1,200/mo)
partnerships
Onpoint had zero brand recognition and needed to compete against Nuance (Microsoft) and Amazon Healthscribe for the same search terms. In 90 days, IRIS captured 9% Google market share — displacing both Microsoft's and Amazon's position — while generating 30 qualified leads, 16 inbound calls, and 3 signed enterprise partnerships. Series C funding followed.
Read Full Case Study →impressions
conversions
partnership
Dana Bodnar came to Internal Profits in 2012 with a great shop and zero Google presence. Ten years later: 1.51M ad impressions, 1,840 tracked conversions, $14.62 average cost per conversion, and a business transformed from boat repair into Mercury motor dealership, pro-shop, and full marine retail — plus the building they operate from, purchased in year four. AI ad copy in 2023 drove a 736% phone lead surge in 2 months.
Read Full Case Study →conversions
per lead
(Glendale)
Water damage restoration is one of the most competitive Google Ads markets in Arizona. Over 14 months across 20 campaigns in Maricopa County, Internal Profits generated 318 conversions at $107 avg CPL — with the Glendale campaign hitting $7.04 CPL at 15.62% CTR. Total managed spend: $27,300.
Read Full Case Study →Different Industries.
Same System.
Three very different businesses. Three very different markets. The same underlying approach: find where customers search, show up first, track every result.
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