You're not buying a list of tasks like "writing blogs" or "running ads." You're investing in a Revenue Engine — the systems that find your customers (SEO/PPC), capture them before they call a competitor (AI automation), and show you exactly where every lead came from (attribution). Every package is built around measurable outcomes, not deliverable counts.

Technical SEO fixes show movement in 30–60 days. Organic rankings compound over 3–6 months — pages published in month 2 often rank in month 5. That's why Growth Machine includes Google Ads: paid ads generate leads on day one while your SEO matures. Visibility Engine clients should expect meaningful ranking movement by month 3–4 with consistent content output.

SEO is a compounding asset — stopping at month 3 means abandoning work that was about to pay out. Clients who commit to a full year consistently outperform short-term engagements by 3–4×. The minimum protects your investment. Autopay is required from day one — invoices process automatically on your billing date.

The setup fee covers the heavy technical work in the first 30 days: keyword research and strategy, tracking installation (CallRail, UTM attribution, Google Analytics), SEO foundation audit and fixes, Google Ads account structure, and — on Growth Machine and CMO tiers — the AI automation build and CRM architecture. This work happens once and powers everything that follows.

Yes — always billed directly to your own Google account. Our fee covers strategy, setup, optimization, and reporting. You pay Google directly — no markups, no hidden fees, full transparency. Recommended spend: $1,500–$3,000/mo for Growth Machine, $3,000–$5,000/mo for CMO. We manage up to $5,000/mo — higher budgets available at custom quote.

Every call through your tracking number is logged, recorded, and attributed to its exact source — which keyword, which ad, which page. Instead of "organic traffic went up," your monthly report shows "this keyword generated 14 calls at $22 per call." That's the difference between marketing data and revenue intelligence.

Growth Machine includes foundational lead-capture automations that ensure no inbound lead goes cold. CMO-as-a-Service includes our full Revenue Operations suite — a proprietary set of workflows built specifically for service and trade businesses that handles lead qualification, follow-up, reputation management, and sales pipeline. The specific system is shown live during your strategy session — we don't publish the full workflow detail publicly.

Yes. For clients with an existing system we act as the "technical glue" — using API integrations to push leads, call data, and attribution directly into your existing dashboard. You keep the tools your team already knows. For clients without a CRM, we build and configure one as part of the CMO setup. Either way the outcome is the same: a single source of truth for every lead.

Social content distribution ($500/mo add-on): Blog posts repurposed into social shares and GBP posts — consistent presence without starting from scratch.

Email marketing (custom quote, recommended month 4+): Email requires its own platform, list management, and strategy. We only recommend it once your inbound pipeline is proven and generating leads worth nurturing. Starting point: $1,500–$2,000/mo.

Yes — that's the whole point of the free strategy session. We pull up your actual site, run a live competitor audit, and show you the exact keyword gaps and missed opportunities in real time. We also show you our own internal dashboard — the same system we're selling you, running live on our own agency. You leave with a Growth Map whether you hire us or not. 45 minutes, zero commitment.

All engagements require a signed contract. Autopay required from day one — no exceptions. Early termination is charged at 50% of remaining monthly fees. Work outside your contract scope is billed at $125/hr (active clients receive $100/hr on pre-approved add-ons). Strategy calls are scheduled during business hours Mon–Fri 9am–5pm MST. Content has a 5-business-day approval window — if we don't hear back, it publishes as written.

Always yours — no exceptions: Your customer data, lead history, recorded calls, all website content, Google Ads account (in your name from day one), CallRail numbers (transferable), and Search Console data. You own everything your customers generated.

The AI automations — this is important: Think of our AI systems like a specialized Digital Manager. While you're a client, that manager handles your leads 24/7 — qualifying, following up, scoring calls, and harvesting reviews. If we part ways, that manager stops working for you. The automated workflows, AI logic, and proprietary Lead-Shield architecture are a licensed system of Internal Profits — not a transferable asset.

What this means practically: If you cancel, you keep every lead and customer the system found. But the automated follow-up, missed call response, estimate recovery, and review harvest stop within 48 hours. Most clients feel that gap immediately — which is why very few leave.

Buy-out option (CMO tier): If you want to own the system outright after your contract ends, a one-time licensing transfer fee applies. Book a strategy session to discuss — most clients find it's simpler to stay on the retainer than manage the infrastructure themselves.