Pay Per Click (PPC)

“PPC” or pay-per-click is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. The keywords used to populate an ad can range from a few cents to $50, depending on the keyword and competition.

PPC is a way of buying visits to your website using Google Ads, Microsoft Ads, Amazon, Yelp, and social media platforms rather than attempting to “earn free visits” using the keyword or phrase through website content writing. The concept of integrating keywords into website pages is the concept known as search engine optimization or SEO.

Either way, a business can show up on Google by using either SEO or PPC with a dedicated keyword or phrase, but PPC is paid-per-click and the SEO version is “free” or “earned” way by showing up in the first 10 URLs or spots on the first page. These 10 free spots are in between the PPC keyword ads on the top and bottom of a Google search page.

Some keywords and phrases, when targeted properly to the right audience and location, may convert so well a company may be willing to use PPC advertising in addition to their SEO presence because it gives them the opportunity to show up in several areas on the Google search.  Furthermore, PPC may help a company establish the right keywords before investing in SEO. As you can see, both are helpful in gaining business online when used properly by a professional.

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