Pay Per Click (PPC)
“PPC” or pay-per-click is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. The keywords used to populate an ad can range from a few cents to $50, depending on the keyword and competition.
PPC is a way of buying visits to your site using Amazon, Google Ads, Microsoft Ads, Yelp, and other platforms rather than attempting to “earn the visits” using the keyword or phrase through website content writing and integration, such as meta tags and titles. The concept of integrating keywords into website pages is the concept known as search engine optimization or SEO.
Either way, a business will show up on Google by using either SEO or PPC with a dedicated keyword or phrase, but PPC is paid-per-click and the SEO version is “earned” by showing up in the 10 URLs. These 10 URLs are in between the ads on the top and bottom of a Google search.
Some keywords and phrases, when targeted properly to the right audience and location, may convert so well a company may be willing to use PPC advertising in addition to their SEO presence because it gives them the opportunity to show up in several areas on the Google search. Furthermore, PPC may help a company establish the right keywords before investing in SEO. As you can see, both are helpful in gaining business online when used properly by a professional.